The trademark PILLAR Performance was filed by Pillar Performance MN GmbH, a corporation established under the laws of the Federal Republic of Germany (the "Applicant"). The application was published for oppositions on August 8, 2024, and received one opposition filed on September 25, 2024 by SHANGHAI HOTEL EQUIPMENT CORP. on Likelihood of confusion. the opponent was represented by INTERMARK PATENTES Y MARCAS, S.L.P. (ALSO TRADING AS LIDERMARK PATENTES Y MARCAS) and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued September 25, 2024
The application was filed in English, and English was also language of all opposition proceedings (German was selected as the second language).