The trademark BRAVE was filed by Joh. Wilh. von Eicken GmbH, a corporation established under the laws of the Federal Republic of Germany (the "Applicant"). The application was published for oppositions on July 29, 2024, and received one opposition filed on October 28, 2024 by COMPAÑIA DE TABACOS DEL MEDITERRÁNEO, S.A. on Likelihood of confusion. the opponent was represented by Ungría López, Javier and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued October 28, 2024
The application was filed in German, and German was also language of all opposition proceedings (English was selected as the second language).
The Opposition with reference B 003226315 was refused according to Article 8(1)(b) EUTMR with decision issued on July 17, 2025 by the EUIPO.
Goods And Services
The mark was filed in class 34 with following description of goods:
Tobacco substitutes not for medical purposes
Tobacco and tobacco products (including substitutes)
Flavorings, other than essential oils, for tobacco substitutes
Cigarettes containing tobacco substitutes, not for medical purposes
Herbs for smoking
Snus
Snus with tobacco
Snus without tobacco
Articles for use with tobacco
Smoking tobacco
Personal vaporisers and electronic cigarettes, and flavourings and solutions therefor
Pipe tobacco
Hookah tobacco
Cigarettes, cigars, cigarillos and other ready-for-use smoking articles
Cigarette filters
Cigarette tubes
Cigarette paper
Ready-made cigarette tubes with filters
Chewing tobacco
Snuff
Devices for heating tobacco substitutes for the purpose of inhalation
Devices for heating tobacco for the purpose of inhalation