The trademark hortivation was filed by Messe Essen GmbH, a corporation established under the laws of the Federal Republic of Germany (the "Applicant"). The application was published for oppositions on March 7, 2016, and received one opposition filed on June 1, 2016 by Stichting Hortivation on (a) Identity of marks and Goods and Services, (b) Likelihood of confusion. the opponent was represented by MARQU BRANDS & TRADEMARKS BV and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued June 1, 2016
The application was filed in German, and German was also language of all opposition proceedings (English was selected as the second language).
Change of name and address of the trademark registration was recorded on November 28, 2017.
The Appeal with reference B R2114/2017-2 was Opposition allowed according to Article 8(1)(a) EUTMR with decision issued on October 22, 2020 by the EUIPO. The Opposition with reference B 002712050 was partially refused EUTMA/IR according to Article 8(1)(b) EUTMR with decision issued on August 30, 2017 by the EUIPO.