The trademark application DEMAX was filed by Mafo.de GmbH, a corporation established under the laws of the Federal Republic of Germany (the "Applicant"). The application was published for oppositions on June 8, 2015, and it was registered by office on September 15, 2015 without any oppositions.
The application was filed in German (English was selected as the second language).
The renewal of the trademark was recorded by the office on October 7, 2024.
Change of name and address of the trademark registration was recorded on February 10, 2019.
Goods And Services
The mark was filed in class 16 with following description of goods:
Books
Printed matter, in particular pamphlets, charts (tables) and graphic representations
The mark was filed in class 35 with following description of goods:
Advertising, In particular advertising agencies, Updating of advertising material, Television advertising, Radio advertising, Publication of publicity texts
Marketing analysis
Opinion polling
Media research (marketing), Market analysis, Economic research services, Public relations services
Office functions
Computerised data processing
Business research and evaluation, in particular developing brand concepts (branding), business efficiency expert services
Word processing services and computerised file management
Dissemination of advertising matter
Direct mail advertising
Compilation of statistics
Professional business consulting, Business management, Business management and organization consultancy
Consultancy relating to corporate identity, establishment and development of marketing and customer databases (systemisation of computer data), analysis of data relating to customers and interested parties, and processing, systemisation of data for post, telephone or e-mail campaigns
Advertising agencies, namely image and positioning analysis, concept testing, product and packaging testing, measuring the success of advertising initiatives and customer satisfaction
Creation of acquisition and customer loyalty programmes for advertising and marketing purposes, including mailing lists, e-mailings, online advertising and mobile campaigns
Professional business and organisational consultancy relating to creating and preparing webpage design and individual online shop concepts, online sales concepts, search engine strategies
Analysing the potential for success of products and brands.
The mark was filed in class 38 with Leasing and rental of access time to computer databases.
The mark was filed in class 42 with following description of goods:
Scientific and technological services and research and design relating thereto
Scientific analysis and research, in particular industrial analysis and research, product design and packaging design
Database services, namely updating, installation and maintenance of computer database software, storage of data in computer databases
Scientific research in the field of evaluation of property rights
Inquiries, research in databases and on the Internet, for scientific and research purposes, for others
Quality control
Webpage programming
Individual creation of prepress (design)
Creation and maintenance of computer programs for evaluating property rights, products and brands.
The mark was filed in class 45 with following description of goods:
Management of property rights, consultancy and/or services relating to property rights, expert reports, analysis, research, depositing and enforcing property rights
Legal property right evaluation, in particular trade marks
Creation and maintenance of models for evaluating property rights for legal advisory purposes
Development of concepts for evaluating property rights for legal advisory purposes
Licensing of computer software [legal services]
Licensing of intellectual property
Testing of legal evaluation models for industrial property rights, in particular in the form of benchmarking